OTT stands for Over-The-Top, a term used to describe media services delivered directly to viewers via the internet, bypassing traditional cable, satellite, or broadcast TV. Popular OTT platforms include Netflix, Amazon Prime Video, Disney+, and YouTube.
OTT platforms offer on-demand video content, including movies, TV shows, web series, and live streaming. They can be accessed through apps on smartphones, smart TVs, laptops, tablets, and streaming devices like Roku or Amazon Fire Stick.
Unlike traditional broadcasting, OTT services allow users to choose what and when to watch, often with features like pause, rewind, subtitles, and personalized recommendations. These platforms usually operate on a subscription-based model (SVOD), though some offer advertising-based (AVOD) or transaction-based (TVOD) options.
1. Content Creation and Licensing
2. Content Hosting and Streaming
3. User Access and Playback
OTT platforms also use analytics and AI to understand user preferences and provide personalized recommendations, improving engagement and retention.
In summary, OTT is revolutionizing media consumption by offering flexibility, personalization, and convenience. It has become a dominant force in entertainment, shaping how we access and enjoy content today.